A stranger (aka fitness creator) replied to me on Instagram in December 2025.
His account was mostly fitness content, which is probably why I engaged in the first place. We messaged on and off for eight months. Training, work, whatever either of us happened to be doing that week. On 12th August 2026, we found a morning when both of us were free and got on a Google Meet at 9.30.
I went in curious and nothing more. I hadn’t prepared anything, so everything I said that morning was whatever came out first.
He told me his route first. Study, graduate, work. A business that didn’t go the way he hoped. Then fitness, where he did well: trainer, up the ladder, eventually freelance.
That part I understood. He liked the work. He was earning from something he actually cared about.
The problem arrived later. At one point he was training clients eleven hours a day. More clients, more income. More income, less of everything else. If he stopped, it stopped.
His answer was Herbalife. Health and nutrition products, sold through a network rather than one body at a time.
So it was a pitch. I could see it coming for about fifteen minutes before it landed, and I don’t hold that against him.
I’m not going to argue about MLM here. I haven’t worked out what I think about the model, and I’m not the person to tell anyone else what to think about it either.
What stayed with me for the next two weeks wasn’t the compensation plan. It was the eleven hours.
How much of the day is actually mine
I work for a company. On a normal Tuesday, I don’t think about any of this.
Something breaks, I fix it. A project lands; I run it. A process is slow, so I redesign it. A system needs building, so we scope it, build it, test it, then fix the parts nobody anticipated. Operations run. Customers get served. People get managed.
Everyone puts in a piece of their brain, a piece of their experience, and a very large piece of their time. Stack enough of those pieces, and you get a company that works. Stack them well enough, for long enough, and you get a valuable one.
Everyone’s effort. Someone else’s asset.

But somewhere along the way, we should also ask: what am I building for myself?
I know the counterargument because I’ve used it. Employment isn’t theft. We get paid. We learn things we couldn’t have learned alone, we meet people we wouldn’t have met, and we don’t lie awake working out how payroll gets funded next month. Someone else carries that, and it’s a real trade.
But I’ve started looking at the other half of the ledger.
Say I spend ten years helping an organisation grow. At the end of it the company has more customers, better systems, cleaner processes, stronger IP, higher revenue. All of that is fair. That’s what I was hired for.
The question is what grew on my side over the same ten years. My salary, hopefully. Beyond that, it gets less obvious. Some knowledge. Some savings. A network, if I bothered to maintain it. Or possibly just a very specific expertise in making one particular organisation run, which is worth a great deal inside that building and close to nothing outside it.
Not “am I being exploited.” More like: am I building capability, or just tenure.
The obvious answer is wrong too
The tidy conclusion here would be to stop working for people and go build your own thing.
I don’t believe that. Business owners aren’t automatically free. Plenty of them work longer hours than the people they employ, earn less for years, and carry an anxiety that doesn’t switch off at 7pm. Freedom isn’t waiting behind a resignation letter. It’s a different set of problems with better branding.
What I took from the call was narrower. While I’m building something for someone else, I should also be building something that stays with me.
Not necessarily a company. Expertise that transfers. Savings that compound. Work with my name on it. Enough ability that I’m never fully dependent on one organisation’s decisions about my life.
Something that doesn’t disappear the day my login gets deactivated.
I’m aware this sounds like advice. I’m not convinced I’ve done it particularly well myself, which is part of why I’m writing it down.
What I said when he asked about freedom
At some point he asked what freedom meant to me. No warning, no time to construct something respectable.
Not property. Not a car. Not retiring at 40.
Freedom. Being able to sit somewhere without a running list in my head. Training. Badminton. Travelling occasionally. Working on things that interest me. Being present with people I care about without checking the time.
Mostly: enough control to avoid choosing money over time.
That’s the whole thing. Streamed into Normal Academic, part-time work from seventeen, a master’s, and a job I’m reasonably good at. Eighteen years of working without ever deciding what I wanted to work on, because I needed the money, and that was reason enough. What I actually want now is to stop checking the time.
Which is maybe why the call stuck. Whether the business is for me is a separate decision and I’ll make it separately. But the question underneath the pitch was one I hadn’t put to myself directly in a long time.
Time passes either way. Five years, ten, twenty, and most of those hours go to work regardless of who I’m working for. So the goal probably shouldn’t only be how much I can earn or how far up I can get. The quieter question is what I’m accumulating that eventually gives me more say over my own attention.
I don’t have the answer. That’s the reason for the series, not the conclusion of it.
Next I want to start where I keep circling back to: the things I’ve built at work. Systems that run without me now. Processes that outlived the problems they were designed for. All of it works, and none of it is mine. I want to look properly at what an employee actually gets to carry out of the building, and whether “experience” is a real asset or just the word we use when there isn’t one.
For now I’ve got one thing, and it isn’t a resolution.
There’s nothing wrong with spending my time helping something grow. I’d just like to check, occasionally, whether anything is growing on my side of it.












